O retorno de Barbie revitalizou a audiência do cinema que estava adormecida.

[{"selector":"#anim-3bf6e11a-3eda-4d1d-9301-9d6e6d84fe49","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54983372-eb42-4adc-a7cd-3a12a56214a4","keyframes":{"transform":["rotate(-90deg) translate3d(-61.2%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6a6e7b6-66a0-470c-a9a5-048a085712da","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c24f67d2-159a-434f-8212-80de723eaf2a","keyframes":{"transform":["rotate(-90deg) translate3d(-57.20001%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Reprodução/ Internet

Barbie de Greta Gerwig é um sucesso monumental, trazendo de volta espectadores há muito afastados dos cinemas.

[{"selector":"#anim-8aba9e0b-f823-4477-adc6-8d73a93ea29b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-810eb002-352f-446f-9f22-c31671c01792","keyframes":{"transform":["rotate(-90deg) translate3d(0px, -8180.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed0b0d0a-f657-497d-8342-c6671de90245","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2169421b-479a-443c-804b-64fda6c2c186","keyframes":{"transform":["rotate(-90deg) translate3d(0px, 7980.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c8cb2d8d-5f82-4509-889b-13f9fb2d5a22","keyframes":{"transform":["translate3d(119.34425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0bf23bb5-b5ee-4c48-964d-499af3e5ea59","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8e7a009-4e34-42f5-8180-8aac9defcebe","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Foto: Reprodução/ Internet

Após tempos difíceis para os cinemas, Barbie tem quebrado recordes e atraído um público há muito ausente.

[{"selector":"#anim-5d298719-c140-4325-a77a-586db6b7a640","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27c1a2f9-e30c-4139-9f16-b747e0ab66a6","keyframes":{"transform":["rotate(-90deg) translate3d(0px, -8180.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b54ec574-66e4-4c2e-be1e-49738fe5a034","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-210cc356-3ce9-42cb-88a6-509041cc2c4d","keyframes":{"transform":["rotate(-90deg) translate3d(0px, 7980.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e579007a-20f8-48bf-9ad6-305d85d731a9","keyframes":{"transform":["translate3d(119.34425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1cb80d7d-afe9-4761-b459-6db042d8d8ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d41eb391-4533-473f-8bdc-a4edf566b18f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Foto: Reprodução/ Internet

O sucesso de Barbie, apesar das dificuldades da indústria cinematográfica, trouxe de volta os espectadores inativos.

[{"selector":"#anim-9500803c-2e82-4bff-997e-eff172b8c2dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b618f552-9e1e-41cf-b2bf-bfb9dbefb071","keyframes":{"transform":["rotate(-90deg) translate3d(0px, -8180.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e212c196-d3da-4e64-9540-8ed20ae571de","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9581f68b-3598-44fd-a093-87454e4b1937","keyframes":{"transform":["rotate(-90deg) translate3d(0px, 7980.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9763cfc4-417c-4853-873c-14ec13a32d26","keyframes":{"transform":["translate3d(119.34425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c4b4f2b-58f9-4e1d-9bbe-00e3191817a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1e97288-0a2e-409a-907f-5195a36b692d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Foto: Reprodução/ Internet

Mesmo com a ascensão do streaming, Barbie revitalizou a ida ao cinema para muitos que não o frequentavam.

[{"selector":"#anim-eb473069-7f2c-4309-88ea-0f8a0938dd48","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fe66a27-ad6d-4f52-a687-0ff119f23d94","keyframes":{"transform":["rotate(-90deg) translate3d(0px, -8180.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a7bc349-50f4-4b11-a7d4-a68fdf67a7cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e347cdf-94a3-4301-92dd-33b9b6d0bab5","keyframes":{"transform":["rotate(-90deg) translate3d(0px, 7980.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2555700d-9d91-4905-8228-c1970776756c","keyframes":{"transform":["translate3d(119.34425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb13773f-a43b-482e-bfdf-c0aa8e223156","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-182863e8-997f-464f-93e8-e5a5bac32d9c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Foto: Reprodução/ Internet

O impacto de Barbie é evidente, com 22% dos espectadores não frequentando cinemas desde antes da pandemia.

[{"selector":"#anim-e7463bc2-72c7-42f7-850e-14c8c126d502","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2a095df-6767-4e8a-8407-1e89e84ee813","keyframes":{"transform":["rotate(-90deg) translate3d(0px, -8180.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-953355a3-da88-4b72-8004-29b1e76ae2e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b4e138e-b03b-49fe-b70e-6e975dc7b9e3","keyframes":{"transform":["rotate(-90deg) translate3d(0px, 7980.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c299f66a-9426-4434-ba29-5c2617499203","keyframes":{"transform":["translate3d(119.34425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49c6d15a-7d19-4551-a290-40ac3196678f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09931ede-7191-4de4-ab0e-9d3675af69bd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Foto: Reprodução/ Internet

Aproximadamente nove milhões de americanos voltaram ao cinema por causa de Barbie, segundo números de ingressos vendidos.

[{"selector":"#anim-f8fde88f-1f57-4fbd-9cba-5ece2700f7d5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed9e5e28-3b96-4618-beed-31e0a36b3359","keyframes":{"transform":["rotate(-90deg) translate3d(0px, -8180.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a62f3ef2-b105-4077-8008-b88ed7baf965","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e72f12f2-38ed-4314-b893-4ac8986f10f2","keyframes":{"transform":["rotate(-90deg) translate3d(0px, 7980.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-940acbb6-00c1-4b3f-b955-9d81a6528961","keyframes":{"transform":["translate3d(119.34425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d7468b1-a765-4fd3-a555-191b210cb463","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46b56396-b81a-4d68-806b-d350a7ed94eb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Foto: Reprodução/ Internet

Barbie pode influenciar a próxima geração, indicado pelo aumento nas buscas por nomes relacionados desde o trailer lançado.

[{"selector":"#anim-799fbde9-f0b7-4ed8-ad24-adc67c40d81c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44d0c296-767b-4b5b-b1ed-ec8f11102a66","keyframes":{"transform":["rotate(-90deg) translate3d(0px, -8180.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc970832-5f62-45eb-a35b-a8ef0f502854","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-350b48fb-1100-430f-9c7f-a2a89badf8d7","keyframes":{"transform":["rotate(-90deg) translate3d(0px, 7980.54538%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f597b294-f5e0-4c4c-b14c-da59d5aa2a33","keyframes":{"transform":["translate3d(119.34425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b299d94-460d-42cf-8add-8f37ea8e0905","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-779185ca-4209-4eab-b3e0-9a5fdd4fc835","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Foto: Reprodução/ Internet

Criação: Cauã Sena

[{"selector":"#anim-2ac34045-5f06-4e53-898a-69877ab504f4","keyframes":{"opacity":[0,1]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43b3253b-1681-4e69-800b-04c0b015d01c","keyframes":{"transform":["translate3d(129.96109%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-690ea3d5-4022-42f3-9b4c-92af6dd1c706","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7c5b4ff-6bcd-4994-b7ca-e622533e3751","keyframes":{"transform":["translate3d(-133.07393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-813f9921-a346-4075-a825-9b77bc2a00bb","keyframes":{"opacity":[0,1]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a8f6ec4-9505-4f0c-8622-52699a59a7a4","keyframes":{"transform":["translate3d(-129.96109%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]